Cadbury’s Smash advert (1970s)

Cadbury ran a 1974 TV advertising campaign featuring the now famous Smash Martians, a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on television. The robots would laugh as they heard how the “Earth people peeled their own potatoes, boiled them for 20 of their Earth minutes, then smashed them all to bits“, instead of using Smash. The catchphrase ’For Mash Get Smash’ is still an iconic and memorable advertising image within the UK. The 1970s adverts w