LUNESTA® (eszopiclone) Sleeping Pill Commercial ad - USA (real one)

Clip courtesy of:Sunovion Pharmaceuticals, the makers of LUNESTA®. Eszopiclone, marketed by Sunovion under the brand-name Lunesta, is a nonbenzodiazepine hypnotic used as a treatment for insomnia. Eszopiclone is the active dextrorotatory stereoisomer of zopiclone, and belongs to the class of drugs known as cyclopyrrolones. Eszopiclone is a short acting nonbenzodiazepine sedative hypnotic. According to its manufacturer, it has been shown to be safe and effective for the SHORT TERM treatment of primary insomnia in the elderly and safe in younger adults for 6--12 months. All clinical trials of eszopiclone published so far have been funded by the manufacturer of eszopiclone .Sunovion Pharmaceuticals. Eszopiclone was studied for up to 6 months in a group of patients which showed no signs of tolerance or dependence in a study funded and carried out by Sunovion. There were 43 million prescriptions issued for insomnia medications during 2005 in the USA which generated a total of