PRIMITIVE APPAREL - HOLIDAY ’13 LOOK BOOK

Girls in guys clothing... An innocent way to display our latest offerings on beautiful living canvases? Or a calculated move to lure consumers to our product via the oldest & most reliable advertising method in the book? The answer: Who really cares? Lighten up & enjoy the season already! For our Holiday look book shoot we enlisted the assistance of our long time friend, Luis Ruano. We provided the gear, Smores, and gals. Luis brought his signature lush & inviting photography style. We couldn’t be happi