Sustainability: hype or real deal? - Changing Lanes #020. The BMW Podcast.

Just a marketing buzzword, or a real chance for companies like BMW? To find out, we invited two guests to our podcast to discuss sustainability: Daniela Bohlinger from BMW, and Michael Held from Steelcase, one of the world’s largest and most innovative furniture companies. Both are working towards more sustainability, especially in terms of design and materials used for products. Tune into this exciting episode, in which our podcast host Sara found out how sustainability and design are connected, what the dark side of the moon for products means, why sustainability is more than just not polluting the environment, and what office chairs and the seats in your BMW have in common. Oh, and if you were wondering what Dilbert comic strips and the reality of office space design have to do with each other... well, just hit play! 00:00 Intro 00:50 Introduction of guests 04:45 Definition of sustainability 05:35 Hype or good business 07:22 Circular economy 09:45 Sustainability in the BMW i3 11:43 Bonding of materials a