How citizenM Created New Market Space in the Hotel Industry

The hotel industry is extremely overcrowded, so how did citizenM stand apart? Co-founder of citizenM, Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% while enjoying 40% lower costs and the highest guest-ranking scores in the industry by opening up the market space of affordable luxury hotels. citizenM is featured in Blue Ocean Shift, the New York Times bestselling book by Professors W. Chan Kim & Renée Mauborgne. Find out more: