Shoshana Zuboff on surveillance capitalism | VPRO Documentary

Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. “The Age of Surveillance Capitalism,“ reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism? In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data? It is 2000, and the crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don’t know anymore how to turn the tide. By chance, Google discovers that the “residual data“ that people leave behind in their searches on the internet is very precious and tradable. This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: “surveillance capitalism.“ Original title: De grote dataroof Director: Roland Duong Research: Tom Reijner, Halil Ibrahim Özpamuk Camera: Adri Schrover Sound: Jochem Salemink Editing: Roland Duong, Paul Delput, Rinze Schuurman Production: Marie Schutgens Production assistant: Britt Bennink Image Editing: Rob Dorrestijn, Paula Witkamp Online Coordinator: Arja van den Bergh Commissioning Editors: Bregtje van der Haak, Doke Romeijn On VPRO broadcast you will find nonfiction videos with English subtitles, French subtitles and Spanish subtitles, such as documentaries, short interviews and documentary series. This channel offers some of the best travel series from the Dutch broadcaster VPRO. Our series explore cultures from all over the world. VPRO storytellers have lived abroad for years with an open mind and endless curiosity, allowing them to become one with their new country. Thanks to these qualities, they are the perfect guides to let you experience a place and culture through the eyes of a local. Uncovering the soul of a country, through an intrinsic and honest connection, is what VPRO and its presenters do best. So subscribe to our channel, and we will be delighted to share our adventures with you! more information at Visit additional youtube channels bij VPRO broadcast: VPRO Broadcast: VPRO Metropolis: VPRO Documentary: VPRO World Stories: VPRO Extra: VPRO VG (world music): VPRO 3voor12 (alternative music): VPRO 3voor12 extra (music stories):