Etro Nowhere - Spring Summer 2024 Women’s fashion show

A place that is not there, that doesn’t exist. A place made possible by the imagination in which, for example, columns that recall the remains of a temple emerge not in the middle of the forest but in the heart of the city where vestiges of a curious civilization has suddenly resurfaced. Nowhere is the elsewhere that becomes tangible and with it, the overthrow of every rule, of every rational thought, of every logical consequentiality. Nowhere is a metaphor for fashion; a land in which everything is allowed because the combinations of elements are virtually endless.