Beefeater Pink - Pink Your Gin

Beefeater is working with independent agency, Impero, to launch a brand-new product, Beefeater Pink – a fun strawberry take on the classic Beefeater London Dry Gin. The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home