Billy’s Lemonade

Over the past few years, Zulu Alpha Kilo has created videos tackling a variety of well-known ad industry pain points, from the viral #SayNoToSpec () to 2018’s “World’s Worst RFP” (). Now, we’re taking on the subject of holding companies and what happens to an agency after being sold. “Billy’s Lemonade,” tells the story of a young boy, who sells his thriving lemonade stand to a holding company from New York.