British footwear brand BETSY has launched provocative advertising campaign
for Europe and other countries. The campaign is held under the slogan “Sweet
Revenge“. It is story about girl that left by her beloved and high heels in
the windshield car.
The heroine, offended heel breaks the windshield of car, gets out of the bag
ballet flats BETSY and goes, but in the glass slipper is a reminder that
revenge - is the opposite of love.
Commercials began to broadcast on television in May 2013. Rolling coverage
of the TV channel includes Europe (Germany, France, Italy, Spain, UK),
Africa and Latin America, Southeast Asia and the Middle East, Australia, and
many others countries.
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