Advertising Fraud: The $100B Problem You’ve Never Heard Of

Verasity attended TOKEN2049 in Singapore, represented by Seerlabs, responsible for community growth in the APAC region. Together, they presented a keynote by Verasity’s CMO, Elliot Hill, highlighting the staggering $100 billion problem of ad fraud, overshadowing even the financial losses from crypto scams. TOKEN2049 Singapore: 00:00 Introduction 01:51 The magnitude of crypto scams 04:55 Ad fraud vs. crypto scams 06:55 Beneficiaries of ad fraud 08:17 The impact on brands’ finances 11:05 The internet’s growing threats 13:50 Solutions ahead 15:52 The power of open ledger 16:52 Bridging Web3 and Web2 18:10 The engine behind Verasity 19:00 Closing remarks Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. With product verticals in the advertising and video player industries, Verasity ties together its ecosystem with its patented ’Proof of View’ blockchain-based technology. Learn More and Join the Verasity Community: Website: Dashboard: 𝕏: Discord: Telegram: Reddit: CoinMarketCap: Zealy: Link3: