How Selena Gomez Is Revolutionizing the Celebrity Beauty Business

Rare Beauty’s products, from a liquid highlighter to a body and hair mist with names like Positive Light and Find Comfort, are designed to be inclusive in terms of shade range and easy-to-use packaging. Selena Gomez says Rare began not with her ideas for specific makeup products but instead with her hope to support people struggling with their mental health. Read more: Subscribe to TIME Breaking News YouTube Channel ►►: Subscribe to TIME’s YouTube channel ►► Subscribe to TIME: Get the day’s top headlines to your inbox, curated by TIME editors: Follow us: X (Twitter): Facebook: Instagram: