BigBoard Russia: Axe Interactive screen - April 2012

BigBoard together with Initiative Media have realized the unique Innovate interactive advertising campaign for AXE (Unilever) in Moscow. 9 bus shelters have been equipped with touch screen panels. This is the first time in Russia when the hi-tech equipment has been used in the bus shelters. The passers-by not simply pay attention to the active image, but also can communicate with the brand “online“. With the first touch of the touch-screen panel a girl -- AXE model is appeared on the screen and suggest