Hermann Vaske’s Ad for Hornbach Silicate Paint

“Blixa Bargeld reads Hornbach“ is an extraordinary yet relevant campaign for Hornbach superstore. In a series of 13 spots Bargeld, founder and singer of the cult band “Einstürzende Neubauten“, reads the Hornbach catalogue, juxtaposing low art and high art in Ernst Jandl style. The winds of avant-garde blow through the Hornbach catalogue when Blixa Bargeld shouts “Bohrlochschwämme“, and “Silikatfarbe“ and “Quarzitpolygonalplatten“. Blixa Bargeld, who is known for his collaboration with theatre leg