adidas Rocks London With the Dystopian futurehouse
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The adidas NMD’s presence in the sneaker market is as strong as ever, with a stellar drop late 2015 and most recently with its primeknit and mesh drops. To commemorate its success, adidas set up the two-floor futurehouse, with urban wasteland and utopian-themed spaces to accentuate the “future“ and the NMDs. Each section played its own role in storytelling, with some incorporating smoke, elaborate mirror play and even live fire. The spaces a
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