“10km less“ TAC Speed TV ad 1997

This was the first commercial to tackle the issue of low-level speeding and to show the extraordinary difference that driving just 10 km/h less can have on a pedestrian. A motion-controlled camera gives an incredible insight into what happens to a body when hit by a car at speed, and the results are itemised by a trauma surgeon who has seen it all only too often. Launched: 1997. Victorian Road Toll that year: 377. ====================== “Copyright in th