SXSW Eco 2013 Keynote - Shepard Fairey

Shepard Fairey knows a thing or two about impacting culture. From creating the viral “Obey“ propaganda campaign, to branding the president with the Obama “Hope“ poster, he is one of the most influential artists of our time. Simultaneously reaching the conscious and the unconscious, art has the potential to succeed where traditional approaches have failed, while acting as a catalyst for awareness and action. In his keynote address, Shepard explored the proven methods by which to reach culture, and li