Gary Kovacs: Tracking the trackers

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it’s your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense“ wearable tech, and “Lost“ producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on , at If you have questions or comments about this or other TED videos, please go to