“What if I start from scratch, what if I take this apart and remake it, what happens if I just reevaluate this? By doing that I feel like I’ve discovered so many amazing things and possibilities in things that people really deem as useless.“
For Arc’teryx Ambassador, Nicole McLaughlin - waste is not just a consequence of our unquenchable thirst for new products, it’s an opportunity. A chance for us to create something useful out of something useless. A new life. A circular economy - by design.
Learn more about the Arc’teryx Nicole: Circular By Design Event:
Producer: Jaime Jacquard-Sowa
Art Director: James Kim
Editor: Kenny Macdonald
Cinematographer: Drew Levin
Photographer: Dan McMahon
Special thanks to the National Sawdust () and Arc’teryx Flatiron ().
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