Aethos Jet Fuel - Kosuke Masuda

The Aethos was built In Pursuit of the Perfect Ride. With a desire to explore possibilities still unknown, we asked Japanese artist Kosuke Masuda to create a work of art that explores the depths of his cycling inspiration, working with photograper Kei Hompo to document and bring the Aethos to life. Best known for his detailed engraving work on bicycles around the world, he brings forth his thoughts and ideas of what it means to be alive and presents it through a blank canvas as presented through the lens of Kei.... the New Aethos Jet Fuel Frameset. The Jet Fuel frameset is Ready to Paint and hopes to inspire every rider to express their personality through their bicycle’s design. Watch the video and read through the full story of creation as written and documented by Kei Hompo on