adidas: How to Collaborate With Creators

Get a behind the scenes look at adidas as they plan, produce and launch YouTube content for 2014’s biggest sporting event - the World Cup. In this video, adidas, their agency We Are Social, and YouTube creators KICKTV share their biggest lessons about how to build a successful collaboration. Featuring: Rob Hughes, Global PR & Social Media Manager, adidas Football Gareth Leeding, Creative Lead, We Are Social Joe Weston, Account Director, We Are Social Layla Anna-Lee, Host, KICKTV Jimmy Conrad, Host, KICKTV