1950s MEADOW GOLD DAIRIES MILK & ICE CREAM GROCERY STORE ADVERTISING “MERCHANDIZING IN ACTION” 66354

Want to support this channel and help us preserve old films? Visit Visit our website Consider becoming a channel member This film, which apparently was made for retailers such as grocery store managers, focuses on the efforts of the company known as Meadow Gold to promote its products, including point-of-sale displays. Meadow Gold is a well-known dairy company which still operates (as part of Dean Foods) across the western USA. The film opens with a title screen (:19). Some of the products offered are shown (:47) including ice cream and milk. Meadow Gold sought to vamp up their merchandizing campaign (1:30) as a plant sales manager is seen with an employee who performs in store demonstrations and samplings. Meadow Gold preferred to use their own employees versus contracting an outside source for marketing or merchandizing purposes. The pair go over products (1:50). The Demonstrators Report Form was used as a tool du