Jeff Ludes shooting for Ford | Automotive photography with Phase One

Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, “go further“, Jeff Ludes and his team worked towards creating art, not just an ad. Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180. “So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero