Snickers - (Spain, 2021)

Snickers in Spain pulled this controversial ad within days after its launch and apologized for any “misunderstanding that may have been caused” after the 20-second film was widely condemned for being homophobic. The advert shows gay Spanish influencer Aless Gibaja ordering a “sexy orange juice” while a friend trades puzzled looks with the waiter. The campy gay guy says “With Vitamins A, B, and hugs (Abrazitos), little kisses (Besitos), and caresses (Caricias)...around the world...“ The waiter responds by handing Gibaja a Snickers ice-cream bar, and after a bite, Gibaja appears to transform into a bearded man with a deep voice. “Better?” the friend asks. “Better,” replies the man as the tagline reads: “You’re not yourself when you’re hungry.” This tagline has been used by Snickers for years now, including very funny Super Bowl commercials (with Betty White, for instance: but also Liza and Aretha made an appearance: