SA Department of Health — Out it Flu

It all starts with a tickle. The tickle becomes an itch. Eyes start to water and nostrils flare. Eyeballs slide back into eyelids, heads roll around on their axes, gazes become fixed on the horizon. And then it happens. A sharp intake of breath, and then an explosion at 165km/hr, globular debris and waste material fly upwards and outwards, splashing across things and people near and far. Directed by Ernie Clark ACS and shot on the Phantom HD camera, this latest television and ahem viral campaign for the SA Department of Health urges the public to get a flu shot this season. Jamshop Writer Steve Callen and Creative Director Jim Robinson are behind the concept, choosing to exploit the grotesque in all its glory with each and every one of the 1000fps grunt of the Phantom. Produced by Spirit Films, the TVC has just hit the airwaves and here is an exclusive look at the brand new viral.