Kodak Advantix (commercial, 1998)

1998 commercial for Kodak Advantix system. Jim Gaffigan shows off the various features of the Advantix system which was Kodak’s branding of APS. APS’ advantages included drop-in loading and multiple image shapes including panoramic, which was experiencing a jump in popularity at the time. 35mm point and shoot cameras had been widely offered for about a decade and dominated the camera market. APS was an attempt to streamline and simplify further and correct a few of the remaining shortcomings of 35mm, whi