#PurpleLipstickChallenge

To coincide with National Lipstick Day on July 29, the Epilepsy Foundation launched the #PurpleLipstickChallenge encouraging people to wear purple lipstick to bring awareness to epilepsy and seizures. To encourage everyone to join the #PurpleLipstickChallenge, the Epilepsy Foundation created a video with celebrity golfer Kenzie O’Connell, fashion and beauty entrepreneur Camila Coelho, and other epilepsy ambassadors putting on purple lipstick and tossing it to the next person to continue the trend. In addition, those accepting the challenge are encouraged to donate $26 and challenge three or four of their friends to do the same. Money raised will fund programs such as seizure first aid trainings, camps and workshops, advocacy and research. Learn more: Donate at