VQMS: Daria Dzyabura (New Economic School), Nov 30, 2020

Virtual Quant Marketing Seminar: Speaker: Daria Dzyabura (New Economic School) Leveraging the Power of Images in Managing Product Return Rates (with Siham El Kihal, John R. Hauser, and Marat Ibragimov) In online channels, products are returned at high rates. Shipping, processing, and refurbishing are so costly that a retailer’s profit is extremely sensitive to return rates. In many product categories, such as the $500 billion fashion industry, direct experime