Julie Rieger, 20th Century Fox Film President, CDS & Head of Media | Revolution

Julie Rieger, President, Chief Data Strategist & Head of Media at 20th Century Fox Film joins author and futurist Brian Solis to discuss how customer data is the key to digital transformation and innovation. Data is more than just numbers. It humanizes customer behavior. Julie reminds us, the beauty of data is that it is always there, it doesn’t go away. Because it doesn’t, Julie and her team can build a customer database and tools on top of it that allow for what she called “look backs.” These look backs provide a searchable repository that helps anyone within the organization better understand customer behaviors, interests and their likelihood to take action. Companies, like Fox, that invest in understanding customer behaviors, their preferences and intent and convert those insights into enterprise-wide innovation, will stay ahead of the evolutionary curve - and their competition. Filmed at Google Marketing Live in Silicon Valley. Please subscribe, like this video, leave a comment to shar