The Kentucky Fried Chicken x Genshin Impact Meal #原神 #KFC

Was fortunate enough to be in the right place at the right time, when KFC in China rolled out their latest collaboration with Mihoyo. Photo album here: This promo highlights the in-game region of Fontaine. This China exclusive can only be ordered via KFC’s China app, with the buyer given the option of either picking up the food at the store or having it delivered. Purchasing the meal allows the buyer to redeem a game code for an exclusive Wings of Feasting accessory. To my understanding the game code is given as a coupon to the buyer’s KFC app account, and is useable only for the China servers. Mihoyo has done partnerships with dining establishments across Southeast Asia for the past few years. However, these are usually fixed to just one physical store in the whole country. Example: in 2023 one specific Mann Hann restaurant branch was the site for a Honkai Star Rail meal exclusive in the Philippies, despite the fact that Mann Hann has multiple branches in the country. This practice won’t fly in China, Mihoyo’s home market. That’s leaving money on the table. Mihoyo’s food promos are rolled out nationwide over there. #Mihoyo #Genshin #GenhinImpact #GenshinImpact #肯德基