Bootstrapping an email service provider (with Jesse Hanley)
Want to learn more Postgres? Get on the waiting list for the full course: .
In this interview, I talk with Jesse Hanley, founder of Bento, about running a lean email service from Japan. We chat about the challenges of scaling infrastructure, managing databases, and maintaining a calm business while serving a global customer base.
Links Mentioned:
Bento:
Database school on YouTube:
Database school audio only:
Follow Jesse:
Twitter:
Bento on Twitter:
Follow Aaron:
Twitter:
LinkedIn:
Website: - find articles, podcasts, courses, and more.
Chapters:
00:00 - Introduction to Jesse Hanley
01:02 - Running Bento from Japan
01:48 - The Lean Team Structure at Bento
03:00 - Managing Support via Discord
05:01 - Benefits of Using Discord for Customer Support
06:45 - The Role of Community in Customer Feedback
09:01 - How Bento Gained Traction
13:00 - Bootstrapping Bento and Profitable Growth
16:00 - Running Your Own Mail Servers
19:03 - The Economics and Redundancy of Email Delivery
21:00 - Bento’s Heroku Setup and Scaling Challenges
26:00 - Handling and Querying Massive Data in Bento
29:52 - Leveraging Elasticsearch for Data Queries
35:40 - Moving Toward Multi-Database Solutions
37:45 - Exploring Crunchy Data and Citus for Database Scaling
42:00 - Optimizing Bento for Performance and Scalability
54:02 - Jesse’s Advice on Building a Calm and Profitable Business
57:00 - How Bento Uses WebSockets and Background Jobs
1:00:00 - Optimizing Bento with Action Cable
1:02:25 - Avoiding N 1 Queries with WebSockets
1:04:50 - Scaling Redis and Postgres at Bento
1:09:00 - Jesse’s Approach to Managing Growth and Multiple Services
1:11:00 - Final Thoughts on Scaling and Optimizing Databases
1:13:10 - Advice for Aspiring Builders: Stay Patient and True to Your Vision
1:16:00 - Bento’s Unique Approach to Email Marketing and Transactional Emails
1:19:50 - Closing Thoughts and Where to Find Jesse Hanley Online
1 view
48
3
2 months ago 00:21:02 1
Elon Musk, Jeff Bezos, And Why Everything You Know About Billionaires Is Wrong
2 months ago 01:21:58 1
Bootstrapping an email service provider (with Jesse Hanley)
2 months ago 00:08:22 1
How To Create SUB NFT’s (Unique) RTM Sub Assets Using the Raptoreum Core Wallet with Paul Mills
2 months ago 00:26:04 1
How To Create NFT’s (Unique) RTM Master Assets Using the Raptoreum Core Wallet with Paul Mills
4 months ago 00:07:02 1
Main Theme | Pirates of the Caribbean
6 months ago 00:15:25 1
ASMR Programming - JavaScript Text Editor - No Talking
6 months ago 00:02:14 3
Major Update #1 - Building and Inventory is Live on Bootstrap Island!
7 months ago 01:08:11 1
Core MVC CRUD Operations using .NET 8 and Entity Framework Core - MVC For Beginners Tutorial
7 months ago 03:35:05 1
Learn Python and Django - Build an eCommerce Website Step by Step from Scratch
7 months ago 15:57:48 53
Harvard CS50’s Introduction to Programming with Python – Full University Course
8 months ago 00:00:03 1
Daaamn - Clip + Sound Effect
9 months ago 00:01:46 6
Pirates of the Caribbean: At World’s End/Best scene/Johnny Depp/Bill Nighy/David Schofield
10 months ago 00:01:50 1
Bootstrap Island - Launch Trailer - Steam Early Access
10 months ago 00:01:26 1
Bootstrap Island - Early Access Announcement Trailer
10 months ago 00:11:08 2
Making an Animated Minecraft Logo (Tutorial + Template)
11 months ago 00:03:23 1
Bootstraps - “Whenever You’re Around“ (Official Music Video)
11 months ago 11:40:02 1
for Beginners - Become a Node js Developer + Project
11 months ago 00:09:16 1
You might’ve missed the Angular Renaissance...
11 months ago 01:32:15 14
Daniel Dennett | Johns Hopkins Natural Philosophy Forum Distinguished Lecture, 2023
11 months ago 00:18:01 1
Warum du nichts mehr findest: Google Suche
12 months ago 01:00:44 1
Core Crash Course - C# App in One Hour
12 months ago 08:40:06 1
PHP Blog website from scratch | Responsive + Source code | Quick programming tutorial
12 months ago 00:00:30 1
🎄 Christmas Sale 2023: Embrace SocialV Collection at 30% OFF! 🌐 | Iqonic Design
1 year ago 00:03:36 2
Pirates of the Caribbean: At World’s End/Best scene/Johnny Depp/Geoffrey Rush/Keith Richards