NuFormer, Star Wars Dome Projection, Staples Center, Los Angeles

Target approached bluemedia acquisition, Digital Media Etc and NuFormer for help in creating a range of ‘Galactic Experiences’ to showcase the Stars Wars-themed attractions and merchandise they had planned. Working side-by-side with the brand a one-of-a-kind Star Wars 360 degree dome projection was one of the highlights of the event at Staples Center, Los Angeles. Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle se