Versace Cruise 2020 | The Heist

Set in the American West, the new #VersaceCruise20 campaign is an exploration of various cultures, geographical references and time periods. The video explores the western genre tropes - the heist, sheriffs and outlaws – through a European point of view. The fashion house was one of the first Italian brands to embrace Americana and the new campaign reinterprets the brand’s roots with a nod to Pop Culture. Discover more: