As the lead programmer for Amazon Music Canada, Joëlle Bertrand spearheads the programming strategy of the platform. She was previously Director of A&R at Universal Music Canada. During her tenure, her roster included pop singing sensation Johnny Orlando and francophone popstar Eli Rose. Prior to joining UMC, she was a Senior Talent Buyer at evenko. She produced more than 1,000 events across the province of Quebec and in the Maritimes. Working alongside The Weeknd, Lady Gaga, Ellie Goulding, Drake, , Death Cab for Cutie, Of Monsters and Men, James Bay to name a few. Additionally, she programmed evenko’s portfolio of festivals including Osheaga, Heavy Montreal and îlesoniq. On top of being a talent buyer, she oversaw the launch and operations of the Corona Theater. She started her career as an intern at The Agency Group.
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