OMO TET 2015 - Xuan Gan Ket, Tet Se Chia

OMO: Tet The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season. Advertising Agency: Lowe Singapore, Singapore Creative Director: Erick Rosa Senior Art Director: Loh Seow Khian Copywriter: Viraj Swaroop Producer: Pamela Phang Regional Business Director: Srija Chatterjee Production House: Bullet Productions Bangkok Post Production: VHQ Post Singapore Composer: Peter Jones Published: January 2015