To support its sponsorships of Major League Soccer and FIFA, Budweiser and Switch: Liberate Your Brand took to the road in 2012 to MLS games, festivals and retail locations throughout the U.S. The tour launched on May 19 hosting 200 events across 25 markets before it wraps on October 16. The tour hit MLS games and select retailers, including appearances at Portland Timbers and Seattle Sounders matches, at the BBVA Stadium with the Houston Dynamo, at Sporting KC in the LiveStrong Stadium, the H20 Music Fest