Football Without Wives for Rexona Men: R&I (RCG), Grape

To secure the “male“ image of Rexona brand, predominantly perceived as a “female“ on Russian market we decided to use traditionally and undoubtedly male context — World Cup. We created the unique online service «Football without wives» in order to support Men’s struggle for their right to watch football without wives but in the same time help to avoid any quarrels between couples. Летом 2014 года в Россию пришел новый уникальный сервис «Футбол Без Жен». Этот проект стал настоящей сенсацией и спасением для