Chubby Hearts Over London: Campaign Finale Compilation Vid - Heart of London Business Alliance

As the capital prepared to celebrate Valentine’s Day and London Fashion Week, British Fashion Designer, Anya Hindmarch unvielded her own personal love letter to London by flying ‘Chubby Hearts’ in iconic destinations across the West End, as well as other prominent locations across the city. Talking to Anya about the project, she stated, “The idea came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoner’s and its visitors.”