Dove Injectable Billboard

Over 50,000 cosmetic injectables were performed on 14 to 17-year-old Canadian teens in the last year. Our newest activation for Dove aims to draw attention to this concerning trend. We covered a billboard in tens of thousands of medical-grade syringes to show the extent of teen cosmetic injectable use. #LetsChangeBeauty #InjectableBillboard #DoveSelfEsteemProject