The Pixel City

Located in the PRC, South of Chengdu CBD in Xinchuan Innovation and Technology Park on the cross roads connecting to Metro Line 6 and future line 25. The mixed-use development blurs the lines between Nature, Medical Industry, New media, Big Data and a new retail experience. Inspired by the next generation and their future lifestyle comprising of the influence of big data, we explored opportunities to create a series of immersive space for people to journey into the social interaction. Pixels are the foundation of information, inspired by this concept of pixel manipulation, we create a media city by creating 3 dimensional objects based on these pixels. These objects cluster together creating different functions and spaces. The shifting and displacing of objects create openings within the object massing for media and nature insertion. This concept design by QUAD studio was awarded first runner up in an international invited competition by Chengdu Media Group in October 2021.