The Hammond Novachord - Introduction

Introduction of The Hammond Novachord at the New York World’s Fair 1939 - 1940. THE NEW WORLD ENSEMBLE. The story of the New World Ensemble revolves around three pioneers; Henry Ford, the sponsor; Laurens Hammond, the inventor; and Ferde Grofe, the director. On April 30 1939, upon the opening of the World’s Fair in New York the world heard its first electric orchestra. It was the premiere of the New World Ensemble then newly formed especially for the Ford Exposition. The same group, playing a Ha