Facebook Ads Machine Learning: Smarter Than a Seasoned Media Buyer? | Savannah Sanchez, AWasia 2019

Expert vs. Machine - the age-old question. Facebook Ads Machine Learning has been the talk of 2019 and the experts say it’s not going anywhere anytime soon. Is it really what it’s cracked up to be? Savannah Sanchez is a firm believer in using CBO. In her mind, the “Power 5” has challenged everything we know about media buying. She has seen her agency spend $100M this year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more. Savannah ha