Content Marketing Strategy | Joe Pulizzi

Jump in — grab your tickets to C3 2018 now. | Want an overview of content marketing strategy and web presence management? Check out the infographic: Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily rea