everything you need to know about japan’s kawaii industry

Try Function of Beauty for yourself! Click on the link here  to unlock 50% off non-member pricing on your first custom set! PODCAST Spotify: Apple Podcasts: for extra content every Wednesday 😈 🧸 Donate: 🛍Instagram: 🌹 TikTok: @gremlita 🎟Letterboxd: 📚 Goodreads: Sources: Cuties in Japan by Sharon Kinsella Pink Globalization: Hello Kitty’s Trek across the Pacific by Christine Yano Wink on Pink: Interpreting Japanese Cute as It Grabs the Global Headlines by Christine Yano A socio-marketing analysis of the concept of cute and its consumer culture implications by Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell Con