The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions.
From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.
Credits:
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Creative agency: MSTF Partners
Cliente: AV Chiado / Turismo de Portugal
Technology agency: BIN