Ray Ban - envision the possibilities

Alternative commercial for Rayban sunglasses. The concept was to literally translate the slogan of ’envision the possibilities’ into a visual for the targetgroup of male sports fanatics. We have done this by taking a person who puts on his ’RB’ sunglasses and from that point on, everything he sees is different than before wearing the sunglasses. Recorded on the 3rd of June 2013 in Leeuwarden, the Netherlands. By: Director (of photography):Tiemen Jousma Editing: Reinder Hommes Director and actor: Thoma