Official site of the film -
We shot a feature film about St Petersburg. But we prefer to call this city “Piter“ exactly like the locals do. This city was filmed a lot of times, but never by a brand. Especially by a chain of bakeries.
The client - “Bushe“ bakery is a cult establishment and is one of the symbols of modern St Petersburg. It has 27 places all over the city and more than 500 000 loyal customers.
They came up with the brief for a social media campaing.
Their objectives w
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