Nike Sportswear 1948 Concept Store Launch Party

14th August 2008 - The Nike Sportswear 1948 Concept Store Launch in London, UK. Mainly industry heads, Rap6 sat back as Batlow of the Ugly Kids Club gave us a little tour. We weren’t intending to film but place looked so slick. Don’t get it twisted, this is not an iD store JUST launching in London, it’s a 1948 Concept Store with some serious limited editions... and refurb’ed ancient editions... and editions that were a bit wierd! This joint is real different, check how spacious it is and the use of old school (not ol’ skool) gym apparatus frames, horses, benches and the basketball rings all as display units. The Nike icons wall art of Michael Jordan, Luol Deng, Paula Radcliffe, Liu Xiang and others give the space a polished sense of stature. Just hope there isn’t a school somewhere where the kids are playing in an empty hall while the headmaster rocks some new exclusive Nike’s! Location: Arch 447, Batemans Row, Kingsland Viaduct London, EC2A Theory: