Hyundai Motor and Kia Unveil Snow Chain-Integrated Tire Technology Using Shape Memory Alloy

Hyundai Motor Company and Kia Corporation today unveiled a new snow chain-integrated tire technology to make it easier to stay safe in winter driving conditions. Snow chain-integrated tire technology uses shape memory alloy modules that are hidden inside the wheel and tire. These modules protrude to act as a ‘snow chain’ when an electrical signal is received. Unlike traditional snow chains that are complicated to install and remove, this technology will automatically install and remove snow chains at the push of a button, helping drivers to drive safely on snowy roads. #HyundaiMotorGroup #SnowChain #AdvancedTechnology ------------------------ ▶Subscribe to Hyundai Motor Group YouTube channel Hyundai Motor Group includes Hyundai, Kia, GENESIS and more affiliates in other industries such as construction, steel, finance etc. Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all. For more information on Hyundai Motor Group, please see