“Heavy Italian rain poured on Diesel‘s outdoor show at Milan Fashion Week, seeing the 150-foot red-carpeted runway backdropped by intense techno music and larger-than-life digital screens. With over 5,000 people in attendance, Diesel’s Spring/Summer 2024 showcase was nothing short of a spectacle.
Belgian designer Glenn Martens continues to let the general public experience the magic of Diesel, raffling off thousands of tickets for a chance to attend. Diesel’s 73-look SS24 collection was thrilling all around, playing with shredded denim signatures that keep boldness at the fore. Senjan Jansen‘s thumping soundtracks created a rave-like atmosphere, bringing people together for a good time.“
Text by Andra Sacal for 09/20/2023
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